Charlie Green on Why Good Ideas Get Blocked: The Trust Equation for Change Leaders
Why do strong ideas, with solid evidence and a compelling business case, still get blocked?
Because leading change takes more than credibility, data, and ROI. It takes trust. Charlie Green joined me to apply the Trust Equation to change leadership. I also share a costly mistake from my banking career: I failed to fully explore one stakeholder's reservations, and the resistance that followed sent our work sideways for three years.
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Originally aired August 13, 2026 as Episode 166 of The Trusted Guide Podcast.
What we cover
Why trustworthiness matters more than asking others to trust you
The four components: credibility, reliability, intimacy, and self-orientation
Why intimacy and self-orientation can matter more than credentials
How "Tell me more" can turn resistance into collaboration
What it means to detach from the outcome
Why people need to feel heard before they will support change
Ask the follow-up question
Fear keeps leaders from asking the question that would surface resistance early. Charlie's advice is simple: tell me more.
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About the guest
Charles H. Green is founder of Trusted Advisor Associates and co-author of The Trusted Advisor.
If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.
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