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Charlie Green on Building Trust to Get Your Initiatives Approved

Writer: Mark Slatin
Mark Slatin
6 days ago
1 min read

Facing roadblocks getting your initiatives approved? The answer may be trust, not a better business case.

Charlie Green, co-author of The Trusted Advisor, joined me to explore how to break through bureaucratic walls and build buy-in.

Originally aired February 20, 2025 as Episode 123 of The Trusted Guide Podcast (then The Delighted Customers Podcast).

What we cover

  • Building strong relationships with your leaders and understanding their priorities

  • Why expediency can backfire, and how taking time with stakeholders saves time later

  • The three levels of listening: facts, context, and emotional meaning

  • The Trust Equation and how to find your areas for improvement

  • Building intimacy and creating a safe space for open communication

  • Role-modeling trustworthiness as a leader

Slow down to speed up

Charlie's point about expediency hits home. Rushing past people to get to the answer often costs more time than it saves.

Related episodes

About the guest

Charles H. Green is founder of Trusted Advisor Associates and co-author of The Trusted Advisor. He offers a trust assessment tool at trustsuite.trustedadvisor.com.

If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.

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