Charlie Green on Building Trust to Get Your Initiatives Approved

Facing roadblocks getting your initiatives approved? The answer may be trust, not a better business case.
Charlie Green, co-author of The Trusted Advisor, joined me to explore how to break through bureaucratic walls and build buy-in.
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Originally aired February 20, 2025 as Episode 123 of The Trusted Guide Podcast (then The Delighted Customers Podcast).
What we cover
Building strong relationships with your leaders and understanding their priorities
Why expediency can backfire, and how taking time with stakeholders saves time later
The three levels of listening: facts, context, and emotional meaning
The Trust Equation and how to find your areas for improvement
Building intimacy and creating a safe space for open communication
Role-modeling trustworthiness as a leader
Slow down to speed up
Charlie's point about expediency hits home. Rushing past people to get to the answer often costs more time than it saves.
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About the guest
Charles H. Green is founder of Trusted Advisor Associates and co-author of The Trusted Advisor. He offers a trust assessment tool at trustsuite.trustedadvisor.com.
If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.


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