Dr. Gerard Athaide on Why Technology Is Not the Strategy
Technology can help organizations move faster. But faster toward what?
Dr. Gerard Athaide explains why leaders should start with an honest look at where customers are struggling before investing in a new platform, automation, or AI.
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Originally aired September 10, 2026 as Episode 167 of The Trusted Guide Podcast.
What we cover
Why strategy must come before technology
The 3A framework for digital innovation: acquisition, analysis, and activation
How leaders can focus limited resources
Why human judgment and culture remain essential
Start with the struggle
Technology alone won't improve the customer experience. Gerard's framework keeps the focus on the problem worth solving.
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About the guest
Dr. Gerard Athaide is a professor of marketing at Loyola University Maryland.
If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.
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