Stop being the expert.
Become the Trusted Guide.
A 5-course certificate program exclusively designed for CX leaders who want to earn executive trust, drive organizational change, and prove the business value of customer experience.
Developed by Mark Slatin, CCXP Former—CXPA Board Member, Professor of Practice at Michigan State University, and host of The Delighted Customers Podcast
WHO IS THIS FOR
Built for CCXPs and mid-to-senior CX leaders who need executive trust, budget approval, and organizational influence — with or without formal authority
FEATURED OFFER
The Complete Trusted Guide Series™
Five courses built as a complete system — each one reinforcing the next. The complete path from overlooked expert to indispensable strategic partner.
In partnership with
COMPLETE 5-COURSE CERTIFICATE PROGRAM
Trusted Guide Series™.
From building credibility and earning trust, to making the business case, mapping stakeholders, and building your CX roadmap — this series takes you from overlooked expert to indispensable strategic partner.
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5 self-paced courses with guided frameworks and tools
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Fillable PDF guidebooks for each course
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CXPA Certificate of Completion upon finishing
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CCXP Recertification credits automatically credited to your CXPA account — no external submission or approval wait required
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Immediate access on CXPA's platform
* Enrolling a team? Contact mark@empoweredcx.com for group pricing options.
BUNDLE PRICING
CXPA MEMBERS
$1,595
Save $380 vs. individual courses
NON-MEMBERS
$2,095
Save $380 vs. individual courses
For CCXP holders: Recertification credits are automatically credited to your CXPA account upon completion. No submission. No waiting for approvals.
INDIVIDUAL COURSES
Start Where You Need It Most
Each course stands on its own. If budget is a consideration or you want to address a specific challenge right now, start with the course that fits your situation — and come back for the rest.
COURSE 1
Building Trust as a CX Leader
Without trust, your CX expertise sits on the shelf. Learn the Trust Equation framework and how to build the credibility that gets stakeholders to commit — not just nod politely.
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$395 Members
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$495 Non-members
ENROLL
Make the case for funding
COURSE 2
Becoming a Trusted Guide for Change
Shift from the expert who has all the answers to the guide who leads others to find them. Master the Hero-to-Guide shift that transforms how leaders respond to your ideas.
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$395 Members
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$495 Non-members
ENROLL
Building Trust as a CX Leader
COURSE 3
Making the Business Case
Build a credible financial case that translates customer improvements into numbers executives care about — using proven ROI and CLV frameworks.
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$395 Members
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$495 Non-members
ENROLL
COURSE 4
Stakeholder Mapping & Influence
A proven 5-step framework for mapping your current state to your desired outcomes — and identifying the stakeholders whose support will make or break your CX initiatives.
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$395 Members
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$495 Non-members
ENROLL
COURSE 5
Building Your CX Roadmap
Connect your current state to your desired CX outcomes with a structured roadmap your organization can follow — and your executives can fund.
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$395 Members
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$495 Non-members
ENROLL
NOT SURE YET? START HERE - FREE
Free Mini-Course
A short introductory lesson using the Trust Equation — plus a free one-page Trust Self-Assessment PDF you can use immediately. Get a feel for the frameworks and teaching style before you commit.
Training Your Team or Department?
Organizations investing in CX culture transformation can enroll multiple team members in the full series. If you're looking to build shared language, frameworks, and capability across your CX or leadership team, let's talk about the right approach for your organization.