The Trust Equation: The Secret to Building Trust (Part 2 of 3)
Trust is the currency of leadership.
The most effective leaders don't power their way through initiatives. They build trust as a way of influencing. In this solo episode, I walk through the Trust Equation, which first appeared in The Trusted Advisor.
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Originally aired August 31, 2023 as Episode 48 of The Trusted Guide Podcast (then The Delighted Customers Podcast).
What we cover
The four variables of trustworthiness: credibility, reliability, intimacy, and self-orientation
Why businesses that cultivate trust outperform their competitors
Practical tips for becoming more trustworthy
Influence without authority
This framework shaped how I think about leading change without formal authority. It's simple to understand and a lifetime to practice, which is exactly why it's so useful.
Related episodes
If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.
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