Andrea Howe on the Virtues and Values of Trust in Business (Part 2)
Building trust is highly paradoxical. Andrea Howe explains why.
In Part 1, Andrea introduced the Trust Equation. In Part 2, we look at real-world examples of how values, applied individually, and virtues, applied institutionally, earn trust and deepen loyalty.
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Originally aired October 5, 2023 as Episode 53 of The Trusted Guide Podcast (then The Delighted Customers Podcast).
What we cover
The story of a SaaS company that broke trust, and how to avoid the same pitfalls
Why building trust is paradoxical
What to do when you get ghosted, and still stay trustworthy
Trust values and virtues, and how leaders can build a trustworthy organization
When trust breaks
The SaaS story is a cautionary tale every leader can learn from. Trust is slow to build and quick to lose, and organizations need both personal values and institutional virtues to keep it.
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About the guest
Andrea Howe is CEO of The Get Real Project and co-author of The Trusted Advisor Fieldbook.
If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.
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