Seth Godin on Why Most Change Efforts Fail Before They Start
Most change efforts don't fail because of bad strategy. They fail because the people leading them ask the wrong question.
Seth Godin has spent decades studying why some ideas spread and others die quietly in conference rooms. In this conversation, he cuts straight to what change leaders get wrong.
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Originally aired July 16, 2026 as Episode 165 of The Trusted Guide Podcast.
What we cover
A clearer way to think about strategy that holds up under pressure
Why chasing ROI may be hurting your credibility, and what to say instead
How storytelling works, and what has to happen after you tell the story
Leading change when you don't have the authority to force it
It stayed with me
This one stayed with me long after we recorded it. I think it will do the same for you.
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About the guest
Seth Godin has written 21 bestselling books, including This Is Strategy.
If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.
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