Seth Godin on Strategy, Customer Experience, and This Is Strategy

Seth Godin has spent his career challenging conventional wisdom. In this conversation, he turned that lens on strategy.

We talked about his book This Is Strategy and the connection between strategy and customer experience, and why aligning the two is key to sustainable growth.

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Originally aired October 24, 2024 as Episode 107 of The Trusted Guide Podcast (then The Delighted Customers Podcast).

What we cover

• Fresh perspectives on crafting and carrying out strategy

• The connection between strategy and customer experience

• Why alignment between the two drives sustainable growth

Strategy is a choice about people

Seth's ideas push leaders to think about who they serve and why. That's where strategy and customer experience meet.

About the guest

Seth Godin is an entrepreneur, bestselling author, and speaker. His books include Purple Cow, Tribes, Linchpin, The Dip, This Is Marketing, The Practice, and This Is Strategy.

If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.