Katie Manty on Using Data Visualization to Get Executive Buy-In
Executives are short on time. Complex insights need to land quickly and clearly.
That's the problem data visualization solves. Katie Manty brings deep experience in data analytics and digital transformation, and she shared how to tell stories with data that get decisions made.
Listen on Apple Podcasts | Spotify | All episodes
Originally aired September 26, 2024 as Episode 103 of The Trusted Guide Podcast (then The Delighted Customers Podcast).
What we cover
Customer pain points in banking and investing, like mobile check deposits and dormant 401(k) accounts
Why understanding your audience's incentives improves your influence
Examples of telling stories with data
Why visualization matters so much for executives
Show, then tell
A good chart can do in seconds what a long report can't. Katie's advice helps CX leaders make their case in the language executives respond to.
Related episodes
About the guest
At the time of this episode, Katie Manty was a leader at Omnicom Health Group and a professor in Michigan State University's Customer Experience Management master's program.
If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.
Comments