Dennis Geelen on the Art and Science of Business Storytelling
Data informs. Stories move people to act.
Dennis Geelen joined me to talk about crafting engaging business stories that inspire change, including how analytical people who love numbers can learn to tell stories too.
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Originally aired September 14, 2023 as Episode 50 of The Trusted Guide Podcast (then The Delighted Customers Podcast).
What we cover
The key elements of great stories: relatable characters, a clear theme, humor, emotional connection, life lessons, and conflict
Show, don't tell
Why analytical people struggle with storytelling, and how to get better
Starting team meetings with customer stories, positive and negative
What Dennis learned from self-publishing
Start with a story
Opening team meetings with a real customer story is one of the simplest habits a leader can adopt. It keeps the customer in the room and gives people a reason to care.
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About the guest
Dennis Geelen is an author and speaker on business storytelling.
If this conversation was useful, you'll find more like it in The Trusted Guide Newsletter: practical insights on trust, influence, and leading change.
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