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What's a great experience worth?
One of the most common challenges I hear my clients voice is calculating the return on investment (ROI) of their customer experience...

Mark Slatin
1 min read


The 5 Keys to Effective Customer Listening
How well do you listen?? “Most people don't listen to understand, they listen with the intent to reply." - Stephen Covey Imagine you are...

Mark Slatin
2 min read


The Human Emotion that Impacts All the Metrics
Clearly something was wrong with the data. The numbers don’t just jump like that. Especially when we’re going through an acquisition. ...

Mark Slatin
4 min read


What PPP Taught Us About CX
The Paycheck Protection Program (PPP), which provided relief to small businesses during the COVID-19 crisis, was implemented quickly and...

Mark Slatin
2 min read


On a Personal Note: Sunrise, Sunset. Swiftly Fly the Years
How do you think about time? I love beautiful street clocks like this one. As I appreciate its beauty I'm reminded that as I get older,...

Mark Slatin
1 min read


How can executive listening drive customer loyalty?
The other day I called a contact center. Maybe you've had a similar experience? "Hi I'd like to speak to the person who handles billing."...

Mark Slatin
3 min read


Your CX North Star: The 2 Pillars That Drive Consistency
“Mrs. Jones,”a long term customer, had just lost her husband after 54 years of marriage. To express condolences, the banker who knew the...

Mark Slatin
5 min read


Good to Great Companies Bow to NPS Leaders: 3 Keys to Building a Customer-Loved Brand
How would top brands measure up based on customer loyalty rather than traditional financial measurements? Fred Reichheld (Bain Consulting...

Mark Slatin
3 min read


The Holy Grail of CX in the C-Suite
Various traditions describe the Holy Grail as a cup, dish, or stone with miraculous powers: providing eternal youth, or sustenance or...

Mark Slatin
3 min read


What’s under the hood? 5 keys to a CX engine that creates raving fans.
As a teenager, one group of my friends were into “muscle cars.” They would often compare engines between their Firebirds, Cameros, and...

Mark Slatin
5 min read
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