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The Trust Survey Results are In...But are They Accurate?
The Survey Results are In! Last week, I asked the question, 'Which of the four variables do you believe has the biggest impact on your...

Mark Slatin
2 min read


What's More Important Than the ROI of CX?
If you are a CX practitioner, you have heard a constant drumbeat of the importance of proving the return on investment (ROI) of CX....

Mark Slatin
2 min read


The Truth About Customer Satisfaction and CX
The ACSI, which tracks global and sector customer satisfaction, reported the largest uptick in satisfaction in 20 years last quarter. But...

Mark Slatin
1 min read


What’s in the Center of the Customer Loyalty Flywheel?
“It's not your customer's job to remember you, it’s your job to make sure they don’t have the chance to forget you.” Patricia Fripp Too...

Mark Slatin
1 min read


Webinar Announcement: The 4 Keys to Leading Change as a CX Pro
Change is inevitable, but leading change successfully requires a unique set of skills and strategies, especially for CX leaders....

Mark Slatin
1 min read


Customer Loyalty is a Misguided Target
I've been a long time fan of improving the customer experience to improve customer loyalty. But, there's a material difference between...

Mark Slatin
2 min read


Proving the ROI of CX is Meaningless
Showing the value of the change is important, but it’s worthless without this one thing. Having the data to support change is useless if...

Mark Slatin
2 min read


One Minute, One Bite
“Sometimes you will not know the value of a moment until it becomes a memory.” -Dr. Seuss Mom made it to 86. In many ways, she has...

Mark Slatin
2 min read


What gets measured gets managed
You never know what the LinkedIn algorithm will like or dislike. Evidently, it liked a post I wrote that was part of a 5 post series on...

Mark Slatin
1 min read


A Five Step Model to Earn Customer Loyalty with Mark Slatin
Have you ever had the tables turned on you? I’ve been fortunate to have interviewed some of the legends in customer experience on The...

Mark Slatin
1 min read
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